Dorothy Dowling

Dorothy Dowling joined the HTL group as Managing Director to support global hospitality industry clients with go-to-market strategies to help grow scale, revenue, and profitability with services ranging from repositioning to commercial business planning
and activation. Dowling also brings her subject matter expertise and personal passion regarding advocacy for women and other underrepresented groups.

Dowling has over 40 years of hospitality industry experience, most recently having spent the last 18 years as Chief Marketing Officer of Best Western where she directed all marketing and commercial
strategies including loyalty, digital transformation, advertising, public relations, consumer, distribution and intermediary partnerships and the global sales organization. Dowling’s experience
of four decades of leadership spans the private, public, and non-profit sectors.

Dowling was recently honored with Lifetime Achievement awards from the Hospitality Sales and Marketing Association International (HSMAI) for her extraordinary commercial leadership, the NYU International Hospitality Industry Investment Conference for her innovation and business performance, and GBTA WINiT for her trailblazing and leadership work advancing Diversity, Equity, and Inclusion in our industry. Dowling’s personal mantra is “relationships are the currency of life” and she has made lifelong investments in people and our industry.

Dowling holds an Honours BA and an MA from the University of Waterloo in Canada, has completed executive education at both Harvard and MIT and has recently completed post graduate D&I and ESG certifications through Cornell.